As part of its summer campaign, the AIDS Prevention Platform has chosen IDWEAVER to create a buzz marketing campaign. This online marketing campaign takes the form of a seduction test “What type of seducer/seductress are you?”, in which the Internet user charms the person of his choice in three steps.
At the end of the test, a profile will be assigned to him according to the answers given and he will receive a piece of advice about AIDS prevention.
Then, the user is invited to transfer his profile via our e-mail addresses import system and communicate it on his Facebook profile or blog through the viral marketing technique.
The launch of the campaign is expected on June, the 30 of 2008. Its aim consists of initiating the young and making them aware about condom use.
IDWEAVER has organised this project from its creation to its technical integration.
