The IDWEAVER Web agency, for its Creativeshop French customer, sets up a buzz marketing campaign for the launching of a film in DVD. The launch date of this campaign is scheduled for mid-June.
From concept to development of this buzz marketing action, IDWEAVER convinced and entered into the European market.
For more information about buzz marketing and viral marketing campaigns, you can visit the idweaver blog: http://idweaver.blogspot.com.