As part of the Explosive Water campaign launched by Spa Barisart, Email Vision Benelux has asked Idweaver to develop the online part of the action.
The contest takes place in two parts:
1. Code on pack: by entering the codes available on Spa Barisart bottles from participating supermarkets, users have the opportunity to win a Mini!
2. Videos: by creating their own explosive movies with Spa Barisart as the main actor, users can win iPods if their videos collect the highest number of votes!
The selected videos are uploaded onto YouTube, with the action's closing tag edited in. They are then integrated to the "Explosive Water" website by means of Google's GData API.
