In order to promote the Hansaplast product range, the agency Email Vision has asked IDWEAVER to create a buzz marketing campaign around the brand.
For web users, the principle of this online action consists of personalizing one of the four videos offered by Hansaplast by signing the last message from the video before sending it to their friends. The friends can also take part in the competition and send a personalized video, thereby creating the real spreading of the campaign via the word of mouth technique.
Each week, the 20 participants who have sent the highest number of invitations to their friends will earn €50 of vouchers.
