Analysis & Consultancy
During the course of this phase of reflection and listening, we define with the client the goals to be achieved in terms of communication and online marketing strategy.
Strategy
On the basis of this reflection, we develop an efficient interactive strategy and implement an online communication campaign that meets the previously defined objectives. We select the most appropriate interactive channel/s for inclusion in the online marketing campaign.
Design
The design phase is one of reflection implemented during the development of graphics work creations. During this phase, the strategic aims are translated into various forms of creative expression:
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Graphic design (appearance of the interface)
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Information design (organisation and appearance of the data)
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Sound design (ambience provided for the user)
Action
We take full charge of the monitoring and performance of your online marketing campaign, from its development to its management.
Result
This phase corresponds to the measurement of the campaign's effectiveness and the yield of the interactive communication actions.
Our role is to provide an effective response to the objectives targeted, with each interactive channel being selected and combined so as to optimise ROI.
Insofar as the Internet media permits the precise and calculated measurement of each interactive channel, we possess a good understanding of these measurement mechanisms - Web Analytics –and a command of the different parameters which need to be optimised.
Our priority
The selection of effective interactive combinations. An interactive communication action has to be global, as in isolation, this action will only partially reach its objective. Integration with a global online marketing campaign will stimulate its full effectiveness.