IDWEAVER can be defined as a "Pure Player" Web agency, founded in 2004 by two Web enthusiasts, Cédric Jacquemin and Olivier Maréchal, both specialists in IT systems design.
In 2007, IDWEAVER strengthened its online marketing arm when Maxence Cüpper, co-founder of Barnes & Richardson, acquired a stake in the company.
For each project, we develop the optimum combination of interactive channels for the achievement of the client's goals in terms of communication and online marketing strategy.
Depending on the audience, the target public and even the web communication tools at the client's disposal, we cherry-pick the most appropriate interactive channel/s, from among Website, Blog, Newsletter/RSS, E-mail marketing, Display Advertising, Search Engine Marketing, Podcasting/Vodcasting and Advergaming, for inclusion in the online marketing campaign.
Boasting a command of the new technologies of information and communication (NTIC) and of Internet strategies and business models, the IDWEAVER team includes IT experts, communication advisers and specialists in online marketing, viral marketing, buzz marketing and social networks.