"Who": Barnes & Richardson for 20th Century Fox
Barnes & Richardson for the client 20th Century Fox, one of America's most important film production companies.
"Why": promotion of TV series
Buzz marketing campaign carried out to promote the television series Prison Break, 24, Futurama, etc.
"What": "Unlimited TV" competition

The “Unlimited TV” competition tests your knowledge of series and offers the winner a trip for 2 to Hollywood.