Who: Email Vision Benelux for Hansaplast
This project was created for Hansaplast via the agency Email Vision. Hansaplast is one of the leader brands in the field of First Aid.
Why: Promotion of Hansaplast range of products
Email vision has asked IDWEAVER to create an online buzz marketing campaign. The aim of this online action is to promote the Hansaplast product range.
What: “Personalize a Hansaplast video and sign it to your friends” contest
On this action’s website, four videos are offered to users on the theme of “moral and physical troubles”.
Once the movie has been viewed, the user is invited to personalize his/her video by writing a message to his/her friend. The latter receives an e-mail with the video link. By clicking on it, he/she is re-directed to the video. At the end of the video, a big tape appears on the screen with a personalized message written by the “friend”.
He/she then has the opportunity to send a personalized video to his friends as well. The aim is to create a real spreading of the campaign via the word of mouth technique.
The word of mouth is encouraged by a contest: each week, the 20 users who have sent the most e-mails to their friends can win €50 in vouchers.