"Who": Barnes & Richardson for IDOO France
Barnes & Richardson for IDOO (Europe), a public directory offering free services centring on mailboxes, web pages and videos.
"Why": acquisition campaign within the context of the 2007 Rugby World Cup
The main objective of its buzz marketing campaign was to promote the IDOO directory and expand their client base.
"What": "Challenge your opponents by dancing your own Haka!"
This campaign enabled users to put themselves in the skin of a rugby player, to create their own Haka dance and to challenge their friends to win an MP3 player!