Who: Got2b via the DDB Agency
Got2b belongs to Schwarzkopf, one of the leaders in the hairdressing world.
The Got2be brand offers a wide range of trendy hair products.
Why: Promoting the range of products Got2b and launching the new product, "Got2be Datemagnet pheromone"
Schwarzkopf wants to launch an online buzz marketing campaign to promote its range of products and more precisely its new product, "Got2b Datemagnet pheromone".
This campaign was launched on 14th July 2008 and lasts two months. Idweaver was responsible for developing the Flash, the HTML and the IT integration as a whole.
What: the “Got2b the dating experiment” competition
This campaign is a competition of which the aim, for the participant, consists of finding his/her “perfect match” with whom he/she could attend a party organised at the end of the action in "Knal".
In order to attend this party, his/her couple has to be among the 250 couples which receive the highest number of match requests combined.
This action targets young people aged over 18 who are looking for a partner.
The originality of this buzz marketing campaign is that the users will go back to the website regularly to consult their matches and other profiles, in contrast to most buzz actions, where users generally visit once.