Who: Creativeshop for Universal Studios
Creativeshop, an interactive marketing consultancy agency, for Universal Studios.
Why: launch of the DVD Le Royaume on 21 July in France
IDWEAVER has put in place this buzz marketing campaign as part of the launch of the film Le Royaume on DVD and Collector's Edition on 21 July in France.
What: the French Bureau of Investigation (FBI) trap
“Frame your friends and cause panic!”
A friend is invited by e-mail to check out a confidential FBI page. As he reads the prohibited message, an intrusion alert surprises him! His name, mobile phone number and location all flash up on the screen! … and then his phone rings!!! Totally freaked out, he receives a text message informing him… that he has been framed by his friend!