"Who": Barnes & Richardson for D'Ieteren
Barnes & Richardson for the client D'Ieteren, an international motorist services group.
"Why": launch of the new Golf Variant
Buzz marketing campaign conducted for the launch of the new Golf Variant with sliding roof.
"What": "Ready to touch the stars?" competition
The "Ready to touch the stars?" competition enables 4 people forming a crew of driver and 3 passengers to win a trip to Hollywood.Two questions, with a tiebreaker deciding the winning team.