"Who": Barnes & Richardson for D'Ieteren
Barnes & Richardson for the client D'Ieteren, an international motorist services group.
"Why": launch of the new Touran Park Assist
Buzz marketing campaign conducted for the launch of the new Touran with Park Assist.
"What" : "Without hands" competition
The idea is for users to make a video on the "without hands" theme, focusing on the functioning of the option in question, namely backing into a parking space without touching the wheel.