The growth of the Internet media has made the development of an Internet-based marketing strategy essential.
As a general rule, the use of new technology takes the form of a Website presenting a product or service to web-surfers, while the tools frequently used to boost traffic on the site are bannering, marketing e-mails and the purchase of key words.
The Internet introduces a new interactive dimension whereby the consumer can interact with the content.
Users can create and personalise their own content, and then share it as part of a new community-based approach. Blogs, RSS feeds and podcasts are the incarnations of this new phase of cyberspace dubbed Web 2.0 or "User Generated Content".
As part of the development of the newly emerging Web 2.0 trends, we implement interactive campaigns backed up by various interactive channels which are strategically selected with a view to the total optimisation of the previously defined communication strategy.