A classic channel for interactive advertising, Display Advertising (or Bannering) allows the advertiser to use advertising spaces that are predefined in terms of their shape and their position on the site.
Several multimedia formats are used in display advertising, such as banners, Skyscrapers, IMU (Interactive Messaging Unit) and Leaderboards.
These display text and visuals, sound or video, and can be deployed on a page to give the message more space and impact.