This consists of the publishing online of audio files (Podcasting) and video files (Vodcasting) of different sorts, such as music, radio broadcasts, interviews, etc.
Just like RSS feeds, podcasts can carry advertising messages.
In coherence with the evolution of Web 2.0, podcasts allow the user to create his personalised programme listing by subscribing and then listening to the downloaded files when he wishes.
Offering subscription (free), Podcasts and Vodcasts help win the consumer's loyalty and allow the content provider to collect personal information.