What's CRM for?
Customer Relationship Management (CRM) permits the prediction of clients' development (Lifetime management), improved understanding of their purchasing mechanism and also the targeting of clients according to sales channels (channel optimization) or their profile (customer segmentation, value base, share of wallet).
CRM and the Internet
The Internet has allowed the development of a generation of new CRM tools.
Our eCRM (Electronic Customer Relationship Management) offers an advanced interface for the management of contacts, their history, groups, segments and marketing actions.
eCRM is structured into modules, around marketing, sales and customer services poles.
Our EMA modules (Entreprise Marketing Automation) allow:
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the automatic generation of a programmed action (e.g.: the periodic sending of a newsletter)
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a personalised response triggered by an action (e.g.: the sending of a confirmation e-mail following a sale)
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the provision to the client of information gathered, in real time (e.g.: exposure to campaigns, products used, requests for information)
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the analysis of the data for modelling purposes (e.g.: the segmentation of profiles).