Web Analytics

Web Analytics software measures the traffic on a site or on any application based on Web technologies.

We analyse this traffic in order to suggest possible improvements and underline the opportunities for application in order to ensure that the project delivers the expected return on investment.

Courtesy of Web Analytics, we can measure any action generated by the visitor by means of mouse clicks. The most common measurements are:

• visits,
• pages viewed/events
• the type of visitor (one-off vs. repeat and segmented).

It is essential to define the aims pursued by the site and/or the application in order to define the units of measurement to be used as KPI (Key Performance Indicators).

The Web Analytics tool is chosen in particular on the basis of:

• data integration needs
• report distribution needs
• data segmentation possibilities.