BMW-X1 road-show Belgium/Luxembourg

BMW asked idweaver to take in charge the online campaign for the promotion of the new BMW-X 1 road-show, organised in October 2009 in Belgium and Luxembourg.

The web site serves two main objectives:

• To promote the dates and places of the road-show, using the Bing Map technology
• To organise a contest and a viral marketing campaign offering the participants the opportunity of winning a personalised week-end. The viral process consists in giving the participants indications about the subsidiary answer in exchange of self promotion of the contest using email or facebook.

The online campaign is furthermore fully integrated to the field campaign, organised by ProFirst, thanks to an automated system allowing the road-show visitors to participate to the contest and inviting them to get indications about the subsidiary answer by completing their participation online.