Buzz marketing

Definitions:

• Buzz marketing is a marketing technique consisting, as its name suggests, of making a noise around a new product or offer. Similar to viral marketing, it differs from it in the control of the content, of the advertising messag. (Source: Wikipedia)

• Buzz marketing activities are designed to get consumers talking about a product or service. Buzz fosters mystery, stimulates questions, surprises audiences and exploits consumption contexts to generate the behaviour desired.

• Buzz marketing phenomena can be regarded as just one technique of viral marketing, which generally aims to create a rumour or media background noise before the release of a product, film or service.