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User Generated Content
is a marketing technique consisting, as its name suggests, of making a noise around a new product or offer. Similar to
, it differs from it in the control of the content, of the advertising messag. (Source:
activities are designed to get consumers talking about a product or service. Buzz fosters mystery, stimulates questions, surprises audiences and exploits consumption contexts to generate the behaviour desired.
Buzz marketing phenomena
can be regarded as just one technique of viral marketing, which generally aims to create a rumour or media background noise before the release of a product, film or service.
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