2009 set to be a very fine vintage for Brussels-based web agency IDWEAVER

The summer harvest, in any case, was particularly fruitful thanks to numerous new projects but, most importantly, new clients.

The summer’s key projects:

• BMW: with the realisation of the online campaign for the promotion of the new BMW-X 1 road-show, organised in October 2009 in Belgium and Luxembourg.
• Rossel entrusted us with the creation and deployment of a co-registration campaign management system for their clients and partners. Integrated with our CRM, this system will be adapted to the existing support management systems.
• CEFIC: within the context of an overall SEO project, the CEFIC selected us to create a cross-link system to automatically analyse the content of their different websites’ pages and suggest possible optimisations for each of them. Based on keyword density, the system enables a list of thematically associated pages to be generated for each page, thereby improving not only navigation but also their respective ranking.
• Trading Shops: a new local community shopping website appointed us to carry out the complete production of their Internet platform.
• DDB, one of Belgium’s largest advertising agencies, put us in charge of their bannering campaign for the launch of the new Polo.
• DataBase Management, a subsidiary of the TNT group active in direct marketing, asked us to give its “Consumer Preference” site a complete overhaul

And coming up:

The most noteworthy projects in the pipeline include:

• PlasticsEurope: one of Europe’s chief business associations, with offices in Brussels, Frankfurt, London, Madrid, Milan and Paris, is entrusting us with the complete redesign of all of their electronic communication systems, namely their website, members’ extranet, newsletter management system, etc.
• CEFIC: the body representing the European chemical industry has chosen us to carry out the development of their extranet system in order to make it more interactive and permit workplace management.
• Partenamut has asked us to create their new community website, “Génération Bons Plans”, aimed at 18 to 25-year-olds.
• Infor: the world’s third biggest business software publisher, is calling on our services for the development of three Flash animations and the graphical creation of widgets for the launch of their new Iguana software.

Our Vision:

In the words of Maxence Cüpper, a partner and manager of the eMarketing Department,

“The period corresponding to the low point of the recession and the associated reduction in the volume of business was to a great extent offset by the acquisition of new clients on increasingly large market segments. As a result, we are now in near-permanent competition with the big-hitters on the Belgian Internet sector.

The clearly visible recovery of investment in advertising leads us to believe that the last quarter of 2009 will be marked by the strongest growth seen so far. And in anticipation of this, as well as to maintain the high level of service which we provide, we are proceeding with a substantial enlargement of our team this September, consisting of new arrivals in production, project management and accounting, including Christophe Polsenaere, formerly of McCann Erikson.”