WWF's goals are to stop the damages caused to the environment and to live in harmony with nature.

By launching the Adopt an animal action, WWF wants to send a strong message: we have to protect our planet for the next generations. This includes the preservation of animal species such as tiger, panda and dolphin. Adopt an animal offers the possibility of symbolically adopt one of these animals (yourself or for someone else) by means of a cuddly toy and to contribute to the protection of that animal and its habitat.

WWF chose IDWEAVER for the creation of its new website dedicated to this action: support.wwf.be. This website is composed of 4 parts: adopt an animal, support WWF, subscribe to Panda Magazine and donations. It includes several forms and links to WWF's Facebook and Twitter pages.