Whether one differentiates or not between these concepts, they come under the banner of alternative marketing, which is used to signify marketing methods that are staggered, less costly and highly targeted.
Today, consumer behaviour has changed: they want to be able to express themselves to an audience and want to interact with others and your brand.
These days, more consumers say they are influenced by word of mouth advertising than by traditional advertising.The opinion of a friend is much more valuable than that of a specialist recommending such and such a product (Source: Nielsen BuzzMetrics).
Currently, the Web is increasing the power of this traditional word of mouth phenomenon by means of its scope and its speed of propagation. This is referred to as buzz marketing or viral marketing.
On the strength of our many years' experience in the buzz marketing field, numerous specialist agencies call upon our expertise in relation to viral acquisition or retention campaigns.