As a highly selective communication channel permitting very precise targeting, the e-mail marketing campaigns are sent to databases compiled in-house or leased from third parties.
E-mail marketing is being used more and more. As it has the advantage of being distributable without printing costs and extremely low sending costs, it is very useful for the quick communication of company news about a new product, a promotion or a new service. It is also a useful tool for consumer loyalty and maintaining customer relations.
We take in charge the strategy, the design, the copywriting, the integration and optimisation of the HTML code, the broadcasting, the statistics analysis…
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IDWEAVER is a partner of emailR and this relationship offers the advantage of our CRM tool being integrated into the emailR platform, allowing the simple and effective use of our CRM system as a data source. The handling of Excel files is not necessary. From the emailR platform, you simply choose the personalisation fields which you need to use!
The emailR e-mail marketing solution has been designed with ease of use as one of the main priorities. In just a few clicks and with no prior training, it allows you to generate a campaign, either for yourself or for your clients. But this hasn’t been achieved at the expense of functionality, as you can host your images on our servers, use predefined or personalised templates, route campaigns for your clients or provide highly specific access to different members of your staff, and even load your database of contacts directly from a remote CRM system. Every aspect has been painstakingly anticipated and emailR will support you to the extent that you wish.
Whether you manage your own email marketing campaigns or those of one or more clients, multi-accounts offers an optimum response to both of these requirements.
The emailR e-mail marketing solution has been developed to use either a simple Excel file or your own CRM system as a data source. All of the personalisation fields you might require can be used.
Since it’s been designed as much for web designers as for e-marketeers, the emailR email marketing solution offers you a library of templates and different ways of loading and personalising your HTML email composition.
Deliverability is probably one of the decisive factors in the selection of an email marketing solution. A good campaign requires significant investment, and there's nothing more frustrating than seeing this fail to occur and consequently recording poor results.
The emailR email marketing solution offers the most complete statistics, whether in terms of distribution results, behavioural data or deliverability. All information is available and exploitable online, in PDF or xls formats. User Guide emailR - email marketing solution User Guide.