Search Engine Marketing - SEO/SEA

The aim of Search Engine Marketing is to offer your site optimum visibility on search engines.

Search Engine Marketing has two components: organic listing (Search Engine Optimisation - SEO) and Keywords buying (or Search Engine Advertising – SEA).

SEO is designed to make a website appear as high as possible in the list of results by working on the website itself.

SEA ensures the presence of our clients in the list of sponsored links by “buying” keywords on the search engine.

IDWEAVER works on the two referencing areas of your website. 

IDWEAVER organise your AdWords campaign, which is pay-for-performance positioning that consists of generating traffic to your website courtesy of positioning among the first items in search engine and directory results, based on pay-per-click per keyword selected.

IDWEAVER makes it a point of honour to optimise your website’s natural referencing, in that we offer you a tailored consultancy service and cutting-edge technical solutions which help facilitate referencing and save the ranking and existing structure of your website.

Facilitation of listing

The optimisation of positioning in search engines depends on two main factors:

• A technical structure of pages permitting the best indexing possible, a point which our CMS solution satisfies perfectly, as the analysis carried out by our partner in this area, Publicityweb, has verified. Among the most important points here are:

• Maximum and differentiated exploitation of the “hot” zones: <title>, <h1>, <h2> tags, etc., and the meta-tags, although less important.
• Use of the principle of URL rewriting: each page’s URL is unique and made up of words used in the site’s structure. For example, the URL of the page “News > The new site is online” would be http://www.yourcompany.com/news/the-new-site-is-on-line.aspx. The use of hyphens between the words is the most appropriate way of allowing search engines to distinguish between them. This presentation will further reinforce the positioning of the pages on the search engines.
• No navigation using JavaScript
• nsofar as possible, no frames, no textual information in the flash, or otherwise, the use of sIFR technology, using JavaScript to dynamically replace the content of a div, perfectly indexable, not the flash module.
• Site map and Google map file generated dynamically

Existing ranking and structure recuperation

In the frame of a web site redesign project, it is important to take into consideration that the web site structure and page naming will change. As a consequence, the existing pages addresses (URLs) will change, and all external web site, leading to one of your web site page will then lead to now missing page and return a 404 error. In addition, the current pages ranking in Google will be reset, and their position in search results will dramatically decrease.

To solve this problem, our system offers the ability of simulating the previous structure, and instead of returning a 404 error, it will redirect to the new version and address of the concerned page, using a specific redirect code (301), telling the search engines that the previous page was permanently moved to a new location.

With this system, Google will automatically transfer previous pages ranking information to the new ones and all external links will transparently continue to lead to the right pages.